Reaching out on LinkedIn can open doors to jobs, referrals, collaborations, and mentorships. But here’s the catch: most LinkedIn messages go ignored because they’re too generic, too long, or too pushy.

Whether you’re contacting a recruiter, a hiring manager, or a stranger you admire, the way you craft your message matters.

In this guide, we’ll break down exactly what makes a LinkedIn message effective and give you a customizable template that actually gets replies.

Why LinkedIn Messages Fail

Let’s start with the common mistakes people make when reaching out:

• Long paragraphs that overwhelm the reader

• Vague requests like “Can you help me?”

• Copy-pasted messages with no personalization

• No clear reason for the message

Your goal isn’t to pitch a résumé or ask for a favor right away, it’s to start a conversation.

The 5 Ingredients of a Great LinkedIn Message

Here’s what to include (and why):

1. A Clear Subject (if using InMail)

   • Keep it simple: “Quick Question” or “Impressed by Your Work at [Company]”

   • If you’re using regular LinkedIn messages, your first line is your subject.

2. A Personalized Hook

   • Mention something specific: a post they shared, their role, mutual connections, or a recent project.

   • Show that this isn’t a mass message.

3. A Quick Intro (1 line max)

   • Who are you, and what do you do? Think: one sentence, max.

4. Your Purpose (Be Polite + Specific)

   • What are you hoping to learn, ask, or connect about?

   • Avoid “Can I pick your brain?” Instead, try “Would you be open to sharing advice about [topic]?”

5. A Low-Pressure Call to Action

   • Respect their time. Offer a short call or even just a reply via message.

   • Thank them either way.

The Perfect LinkedIn Message Template

Here’s a plug-and-play template you can customize:

Hi [Name],

I came across your profile while researching [industry/company/topic], and I was really impressed by [specific detail — e.g., “your work at Spotify” or “your post about career pivots”].

I’m [Your Name], currently [your role or what you're doing], and I’m exploring opportunities in [your goal or focus area].

If you’re open to it, I’d love to ask you a few quick questions about your experience at [Company] and get your perspective on breaking into [industry/role].

Thanks so much either way, and I really appreciate your time!

Best,
[Your Name]
[LinkedIn Profile Link or Email (optional)]

Bonus Tip: Follow Up the Right Way

If they don’t reply within a week, it’s totally fine to follow up, once. Keep it short:

“Hi [Name], just wanted to follow up on my message in case it got buried. I’d still love to connect and learn more about your work if you’re open to it. Thanks again!”

Final Thoughts

A well-written LinkedIn message can lead to a job, a mentor, or even a career-changing conversation. But respect, clarity, and personalization are key.

Remember: you’re not just messaging a title, you’re reaching out to a human.