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WEBS - America's Yarn Store

75 Service Center Road
Northampton, MA 01060
Website:yarn.com
Salary Range:Location:
$30,000+ Per Year NORTHAMPTON, MA
Job Type:Category:
Full TimeAdvertising/Marketing
Education Level:Work Experience:
Bachelor's Degree
Preference: Preferred
3+
Preference: Preferred
Skills/Certifications/Licenses:
Photoshop - Preference: Required
Google Analytics - Preference: Required
Graphic Design - Preference: Preferred
Description:
WEBS -- America's Yarn Store is looking for a dynamic individual to join our team as Email
Marketing Coordinator. This person will handle a variety of responsibilities including but not limited to:

* Responsible for creation of campaigns from design through implementation, including creative asset development and production, customer segmentation, personalization and messaging, scheduling and deliverability, campaign analysis, A/B test strategies, and new campaign recommendations working with the Marketing team

* Coordinating across various internal partners in ecommerce, merchandising, marketing, and design to ensure emails are created, approved, and delivered on-time

* Tracking email engagement and sales performance using our Email Service Provider and Google Analytics and providing weekly, quarterly, and ad-hoc reporting as necessary

* Coordinating and working with our Email Service Provider’s team to optimize and grow our email marketing

* Maintaining and growing email lists

* Staying up-to-date on email marketing best practices, technologies, and trends

We are looking for someone with the following qualifications:

* Desire to work and grow in a fast-paced environment
* Experience with Photoshop and/or design required
* Experience with Microsoft Excel and Google Analytics required to analyze results.
* Critical thinking & problem-solving abilities
* Excellent oral and written communication skills
* Previous email marketing experience preferred

This person should also be obsessively detail-oriented, able to handle multiple tasks concurrently and have a strong work ethic. We have a fun but very fast-paced environment.

To apply, please submit your cover letter, resume, and samples of your previous work to Michael Walsh at mwalsh (at) yarn (dot) com

Or mail to:

WEBS – America’s Yarn Store
75 Service Center Road
Northampton, MA 01060
Attn: Michael Walsh

WEBS – America’s Yarn Store is an equal opportunity employer. We give 6 paid holidays per year, one week paid vacation after one year of service, free knitting and fiber classes to all employees, a 401(k) retirement plan with 3% matching, health, dental and supplemental insurance and annual flu shot clinics.


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