Marketing Manager
by Spanish Studies Abroad /
in Amherst
The Marketing Department works under the Institutional Relations (I.R.) Director, in order to support the initiatives set forth by the I.R. department and to make best use of recruiting efforts. Marketing’s main goal is to provide current and accurate information that reflects the academic quality and cultural authenticity that defines Spanish Studies Abroad programming to appropriate and interested audiences.
The position requires self-direction and time management in design and print coordination of all marketing materials, managing updates and issues regarding the web site, preparing for mailings, continual coordination of advertisements (both print and online) and coordinating the Alumni Ambassador program. The Marketing Manager must also regularly perform data analysis regarding the effectiveness of marketing efforts, conduct data analysis to compare our marketing strategies with others in the field, and initiate efforts to continually modernize and enhance outreach and social networking efforts to increase student inquiries.
When needed, the Marketing Manager assists the I.R. Department in helping to represent Spanish Studies Abroad at study abroad fairs and conferences. This full-time position offers a competitive salary and benefits and is based in Amherst, Massachusetts.
Primary Responsibilities:
Coordination of all aspects of mailings, electronic updates, student newsletters, and customized office supplies
Image-management through design, or coordination of design, of Spanish Studies materials
Regular website maintenance and coordination of web-design
Coordination and design of print and online advertising
Coordination of the alumni program
Regular data analysis and competitive analysis of marketing strategies
Enhancement of social networking and other internet marketing strategies
Required Skills:
Bachelor’s degree
Strong written and verbal communication skills
Strong sense of design
Excellent organizational and multi-tasking abilities
Ability to work independently and as part of a team
Ability and enthusiasm in quickly learning new computer programs
Facility with social networking, blogging, and other online tools
Proficiency in the Spanish language
Personal study abroad experience
Preferred:
Master’s Degree
Experience in the field of international education
Some background in art or design
Some experience in marketing
Proficiency in web design software (e.g., Adobe Creative Suite, especially Indesign, Photoshop, Dreamweaver, and Flash)
How to Apply: All applicants should submit a letter of interest and résumé by February 10, 2012 to:
Gisella Casasnovas
Institutional Relations Director
Spanish Studies Abroad
446 Main St.
Amherst , MA 01002
gisella@spanishstudies.org
The position requires self-direction and time management in design and print coordination of all marketing materials, managing updates and issues regarding the web site, preparing for mailings, continual coordination of advertisements (both print and online) and coordinating the Alumni Ambassador program. The Marketing Manager must also regularly perform data analysis regarding the effectiveness of marketing efforts, conduct data analysis to compare our marketing strategies with others in the field, and initiate efforts to continually modernize and enhance outreach and social networking efforts to increase student inquiries.
When needed, the Marketing Manager assists the I.R. Department in helping to represent Spanish Studies Abroad at study abroad fairs and conferences. This full-time position offers a competitive salary and benefits and is based in Amherst, Massachusetts.
Primary Responsibilities:
Coordination of all aspects of mailings, electronic updates, student newsletters, and customized office supplies
Image-management through design, or coordination of design, of Spanish Studies materials
Regular website maintenance and coordination of web-design
Coordination and design of print and online advertising
Coordination of the alumni program
Regular data analysis and competitive analysis of marketing strategies
Enhancement of social networking and other internet marketing strategies
Required Skills:
Bachelor’s degree
Strong written and verbal communication skills
Strong sense of design
Excellent organizational and multi-tasking abilities
Ability to work independently and as part of a team
Ability and enthusiasm in quickly learning new computer programs
Facility with social networking, blogging, and other online tools
Proficiency in the Spanish language
Personal study abroad experience
Preferred:
Master’s Degree
Experience in the field of international education
Some background in art or design
Some experience in marketing
Proficiency in web design software (e.g., Adobe Creative Suite, especially Indesign, Photoshop, Dreamweaver, and Flash)
How to Apply: All applicants should submit a letter of interest and résumé by February 10, 2012 to:
Gisella Casasnovas
Institutional Relations Director
Spanish Studies Abroad
446 Main St.
Amherst , MA 01002
gisella@spanishstudies.org